Lynne Strong is a proud sixth-generation farmer who was drawn to dairying after a career as a pharmacist. With husband Michael and son Nicholas, Lynne managed multi-award-winning Clover Hill Dairies at Jamberoo on the NSW South Coast. Lynne’s role as the powerhouse behind the business has seen her win some of agriculture’s most prestigious awards including the inaugural Bob Hawke Landcare Award, the National Landcare Primary Producer Award, as well as being both a Eureka Prize and Banksia Award finalist.

Lynne is no longer involved in the running of the farm but is fierce in her commitment to the development of agriculture through its young people. She sees herself as a catalyst for change and a connector. She wants to inspire and engage young leaders so they can be changemakers themselves.

To achieve this, she identified at team of people with a shared vision and set up the Not for Profit organisation Picture You in Agriculture (PYiA)

For the past 10 years, the PYiA team have been designing and delivering programs that connect farmers and the community through partnerships between young people. Young farmers and young people living in urban landscapes using education, art and technology whilst encouraging courageous two way conversations. PYiA initiatives include Art4Agriculture which has two signature programs. The Archibull Prize which is a project based learning program for schools and the personal and professional development program – the Young Farming Champions.

The next stage of Lynne’s journey includes transitioning the young people PYiA have identified through a structural succession process. Lynne is also designing projects for other youth organisations. These programs include Kreative Koalas and the Young Sustainability Ambassadors.




Victoria is an experienced industry association executive who established Flourish Communication to provide specialist services to clients involved in primary industries, science and natural resource management.

Victoria assists both government and industry clients identify their audiences, design strategies for engagement and communicate effectively.

With a background in agricultural representation and politics, Victoria uses a mix of strategic planning, policy development, stakeholder management and communications to design and deliver projects with high impact outcomes.

Recent clients include University of Canberra, the Rural Industries Research and Development Corporation, Primary Industries Education Foundation, the Ricegrowers’ Association of Australia, the National Bulk Commodities Group and the Royal Agricultural Society of NSW.

Biggest Challenge Facing Agriculture

All external factors aside (prices, weather etc) we need to motivate urban people to join us working in agriculture. To capitalise on the looming “food boom” we need a large, skilled and flexible workforce, who understand agriculture is bigger than just farming.



Gaye is an experienced marketing professional, having gained her extensive Retail and FMCG marketing experience with blue chip companies such as Reckitts (10 years), National Foods, McDonald’s (as National Marketing Manager), Telstra and Church & Dwight. Moving from client to agency side for 3 years as Marketing Director at phdcreative (now trading as GuihenJones). Gaye is currently the Head of Marketing for Mad Mex Fresh Mexican Grill. She is an accomplished Academic Lecturer in the field of marketing and advertising, having done so for the past 10 years.


Getting closer to the consumer…
Helping consumers to re-imagine a bright sustainable future of agriculture in Australia.

Anika Molesworth

Farming Resilience Researcher

Anika is our research and development scientist with expertise in building resilience in vulnerable farming systems both within Australia and internationally. She specializes in climate change and natural and cultural heritage conservation. Anika has keen interest in the primary production-environment-community-economic nexus.

Emma Ayliffe

Social Media Strategist

With a background in agronomy and a passion for connecting the community with farmers and farmers with the community Emma is always looking for new tools and ways to engage. Emma is very excited about the opportunities she has had as a young person in the agriculture sector and is committed to showcasing the cutting edge careers from paddock to plate and field to fashion available in the sector to young people no matter what they are good at and the difference they want to make in the world.

Emma is our go to person for expertise in maintaining our online presence.

Laura Phelps

Policy Whiz Kid

With an extensive history working across State Farming Organisations, Producer Groups and now for the federal government. Laura has an in depth understanding of agricultural policy development and decision making. Laura is fascinated about the behind the scenes side of agriculture and believes that all facets of Australian agriculture have a place on the world stage as ethical, sustainable and safe produce. All sectors have their own unique challenges, by working together to implement good on farm practice and development there is no limit to our potential.

Dione Howard

With a background in the wool industry and a career pathway as a livestock veterinarian, Dione is highly committed to supporting youth to be the “voices of the future”